Monday, July 18, 2011

Judging a Book by Its Cover



I often like things that look lovely in a set. I confess to having all my Harry Potter books (both British and American editions, because I'm strange like that) lined up on a single shelf, so that one can admire the simple perfection in two sets of seven matching spines (and the snitch that serves a a bookend). I love attention to cover design that puts all of an authors' titles in similar covers so that I can find them easily, and I've been known despite my broke-grad-student status to replace books in order to have a matching set.

Last month, we had a little promo table at the store with trade paperback editions of all of the novels of Emily Giffin, in honor of the film release of Something Borrowed. St. Martin's did a lovely re-release of all four backlist titles and the new paperback of Heart of the Matter in honor of the film release, and they have these wonderfully simple covers in coordinating pastels. As a group, they look pretty stunning. The table was at the top of one of the escalators and next to the booksellers' desk, and so I often wandered past it, straightening the copies and making a point to enter a warehouse order any time we run out of one of the titles.


Friday, July 15, 2011

Similar Covers

My epublishing rant of the day--try not to have a cover that looks almost identical to a cover of another book put out by the same house.

Today I got an email notification about a publishing house I follow. The latest book in the lineup, by an author I know from message boards, looks almost identical to a book published by another author six weeks ago. They have similar font and font color for the title, a similar font for the author's name, and both are black covers with a single, drop-shadowed photography element (stock, I'm guessing) about in the center. In both cases, very little about the book is shown by the cover, which is also a problem, but that's an argument for a different day. However, the end result is that the new book looks as if it is perhaps the second in a series to the first book, and I know this not to be the case.

Covers matter. Similar covers mean similar content. When you see a James Patterson novel, it looks like every other James Patterson novel, and there's a reason for that. It screams to the buyer, "Similar book." The same is true of how books in a given genre often look the same, and why you'll find the greatest variety in cover design browsing the "fiction" shelves of the bookstore instead of the "mystery" "romance" "sci fi" shelves.

A good cover designer and an experienced house will know this, and they will make sure this doesn't happen (I can't count how many times we turned down covers because they were too similar to others in our lineup). But with some of the less-experienced e-presses, it may benefit an author to double-check this herself. 

Saturday, June 11, 2011

In brief: Book Design

For some reason, graphic design books never seem to put the author's name on the spine of the book. So even if I can see on my scanner that the author's last name is say, "Jenkins," I still have to scan a half-dozen books in order to find the "J"s on the shelf.

One would think that graphic designers, who are all about designing text for function and form, would realize that books often end up on shelves, spines out, in alphabetical order.

Or maybe not.

Last night the air conditioning in the store was broken. I'm pretty sure that shelving graphic design books in 90-degree weather with no AC could be used as an interrogation technique by the DoD.

Thursday, June 02, 2011

In and Out: The reality of bookstore inventory


I frequently pick up ARCs (advance readers' copies) of titles at work, and this one caught my eye some months ago. It's such an interesting premise: a woman recovering from divorce and loss of custody of her children rights herself via finding moving to a house which belonged to Nabokov, finding a manuscript, and opening a male whorehouse (crazy!). And it also caught my eye because the author is also a debut author writing contemporary mainstream.

Tuesday, May 31, 2011

On Naming Characters

So during the writers' strike a few years back, I stopped watching most network TV. I simply got out of the habit, and all my watching went by the wayside. But a friend recently alerted me to a storyline on Grey's Anatomy in which I'm very interested. As a result, I've been watching a lot of the show lately, trying to catch up on almost three years of missed episodes, and it has me thinking about character names. Look at some of the names from Grey's Anatomy:

Meredith
Derek
Christina
George
Isobel
Alexander
Mark
Miranda
Lexi
Preston
Addison
Owen
Related Posts Plugin for WordPress, Blogger...